Services and Capabilities

With an emphasis on strategic planning to arrive at the right options for your communications programs, IntegriMark and its affiliates can provide any marketing or communications service necessary to meet your goals and needs.  Whether your organization is business-to-business, business-to-consumer, a non-profit or government entity, IntegriMark's experience and expertise will ensure communications effectiveness.

All successful organizations (including yours) have a unique message to share. No organization (including yours) can be successful unless you are able to let your target audiences know how they can benefit from using your products or services. IntegriMark works with all organizations (and would like to work with yours) to craft the right messages for the right audiences, then to distribute those messages in an efficient but effective manner.

The following is a partial listing of the services we can offer your organization.  Please contact us for more information about any of them, or to inquire about a service you may not see listed.

General Services

Communications Auditing	A review and critique of your communications vehicles, internal and/or external, will provide insight into their ability to convey the intended messages.
Marketing Planning	Development of a strategic approach to target the right audiences with the right messages using the right tactics.
Marketing Budget Planning	May be developed in tandem with, or adjunct to, a marketing plan.
Marketing/Advertising RFP (Request for Proposal) Development	Using a marketing professional to craft these complicated requests can help you get more accurate (and perhaps less costly) results.
Presentation Writing and Development	Putting your best foot forward often involves "selling" your information in an effective and orderly manner.
Writing and Editing	From newsletters, to recruitment materials, to websites and feature articles, we can write, edit, proof and publish on your behalf.

	Interactive / Internet Services (Electronic)

Website Auditing	Your website may not be working for you or improving your business possibilities.  We can review, critique and suggest next steps to maximize use of this important tool.
Website Strategic Planning	Whether or not you already have a website, a master plan will help you incorporate it into your way of doing business and make it work best for you and your customers/clients.
Website Development	Based on the above-mentioned strategic plan, we can build your website to work effectively for you.
Website Administration	Once your site is built, it needs to be updated and maintained.
Website Content Development	There is a major difference in a website with the "right" content, and a website that isn't helpful to your customers/clients. We can maximize the positive effect of your website's content.
Online Newsroom Development	Important events, important people, times of crisis;  all require your website be kept updated with pertinent, but well-crafted information.
Online Newsroom Administration	One your online newsroom is built, it needs to be updated and maintained.
E-Research (online surveys)	Learn what your customers think and how you can serve them better. Surveying them online can be an effective way to establish a two-way dialogue.
E-Promotion (online advertising and jump pages)	As part of a strategic plan, helping your customers find you online can be an effective means for engaging them.
E-Direct (direct email, HTML email)	Drive target audiences to your website, or to a purchase, by contacting them both electronically and by regular mail.

	Public Relations

Press Releases	Whether you need an external PR partner, or someone to pitch in during busy or crisis times, we can assist you with basic PR writing.
Newsletters	Internal or external communications can be improved through the use of newsletters, both electronic or in print.
Feature Writing	Focus on a product, a person, or a service through a published article in a trade magazine, newspaper or online.
Media Kit Development	Tell your organization's story through development of this group of materials that can be distributed to members of the media, or other interested parties.
Product Publicity	Whether you're ready to introduce a new product, or the launch of a previously developed product is in order, the right type of publicity will get the word out to the right audience.
Press Conferences	When events warrant a call to a group of press representatives, the situation requires a professional approach.
Special Event Promotion	Who should attend?  Hire a professional to make sure the right people are there.
Media Relations	Media representatives have special requirements for the manner in which they prefer to receive information.  Meeting their needs can ensure your messages will be communicated correctly.
Speech Writing	Hiring a professional can make the difference between a good speech and a great speech!